About Us

We grew up in the grasslands, where cashmere has always been a lifeline for herding families. For many nomadic households, income from cashmere makes up around 60% of their yearly earnings. Yet, cashmere prices fluctuate dramatically from year to year, leaving herders with unstable and often insufficient income.

Later, while studying abroad, I discovered beautiful cashmere garments in stores—luxurious and elegant, yet sold at incredibly high prices. This left me with a question: if consumers are paying so much, why are the herders, who provide the raw cashmere, still struggling with low and unstable incomes?

With this in mind, we began collecting cashmere directly from relatives and friends in our community. We partnered with the best factories to wash, comb, dye, spin, and knit the fiber into timeless garments. We may not offer endless collections or fast-changing trends, but we believe everyone deserves a few classic cashmere sweaters in their wardrobe. That belief became our starting point.

We are not chasing high margins. Instead, our mission is to stabilize and improve herders’ livelihoods while giving consumers access to the finest Mongolian cashmere at an honest price. We are not traditional manufacturers—we are simply a bridge, connecting herders with people who appreciate true quality.

A $75 cashmere sweater is not just affordable—it’s a honest price. 100% Mongolian cashmere, carried from the Mongolia grasslands straight to your wardrobe.